27th
July
1993 |
Rob
& Peter (who? Click here for more info)
create and open Legend Café Bar (all on that one
day). Amongst other things, they make an astonishing seven
MilkShake flavours. |
18th
August
1993 |
Peter
brings to the café a packet of Rolos, and suggests trying to make a
MilkShake with them. "Don't be so stupid", says Rob, "that's
a silly idea", thinking it was a total brainwave and wishing
he'd thought of it first. Rob makes voodoo doll of Peter to deal
with envy. |
19th
August
1993 |
Rob
& Peter in hospital from trying too many MilkShake flavours too
quickly. |
20th
August
1993 |
Rob
& Peter continue to run Legend Café and dream of blending everything
that doesn't move, or which can be killed first. |
4th
May
1996 |
Begin
planning the first MilkShake TakeAway. Decide to combine the words
"MilkShake" and "TakeAway" for the new name, and
"MilkTake" is born. Name later amended. |
4th
September
1998 |
Rob
& Peter go away for a month to meditate. Wake up in Californian
bar, the voices having told them to sell Legend Café Bar and dedicate
their lives to keeping cows in employment. |
9th
October
1998 |
Premises
found in Post Office Road, Bournemouth. Lick of paint required. |
11th
March
1999 |
ShakeAway
the First opens! First-ever Customer wears white blouse and
buys packet of Polos. Looks pleased with purchase. Joyous plans to celebrate with Champagne
that evening! Peter falls down stairs, cuts ear in two and spends
night in Bournemouth Hospital having it glued back together. |
12th
March
1999 |
ShakeAway
serves One Millionth MilkShake. Cows complain they are getting sore. |
30th
April
1999 |
Prune
MilkShake removed from the list of flavours. It's Customers just
weren't regular enough. |
2nd
June
1999 |
Stopped
selling Sushi. Sales slowed down and the smell of rotting fish
was starting to become offensive. |
27th
September
1999 |
Scandal
caused at the Labour Party Conference in Bournemouth as the
range of ShakeAway Labour MilkShakes are released, including the "Tony
Jammie Dodger Blair", the "Robin Ginger Nuts Cook"
and the "Frank Banana Viagra Dobson". National Radio & Newspapers
clamour to ShakeAway. |
6th
October
1999 |
This
year's Bournemouth University Freshers arrive in town. ShakeAway's
there to inform them that by Christmas they'll be much fatter but
their calcium levels will be soaring. |
18th
November
1999 |
Tragedy
strikes and Rob & Peter go into mourning. Eccles Cake MilkShake
is one of our all-time favourites, but you don't want it. That's very
clear. Fed up with chucking them out, we eat 207 between us
and take the flavour off the board. You silly, silly people. Now you
will never know it's beauty and you'll NEVER be complete. |
30th
November
1999 |
Fitness
First at Bournemouth's Queen's Park Gym ask ShakeAway to do the blendy
stuff for their first-ever "Gym Entertainment Night".
Lots of sweaty, panting people enjoy the rewards of their efforts
in the shape of ShakeAway.
|
1st
December
1999 |
The
first ShakeAway Christmas deserves the BIGGEST tree in any shop, with
a magical Cow Fairy perched on the top. |
1st
January
2000 |
The
new MOOllennium begins. |
21st
February
2000 |
Teresa
Inglis wins the FM107.6 the NRG competition. She suggests Butterscotch,
Banana and Crumbled Flake as a MilkShake idea, and tasting is
done live on the radio. "Teresa" becomes our first
"Named Flavour" on the ShakeAway Menu and the tastiest Teresa ever. |
11th
March
2000 |
ShakeAway's
first birthday! Thank you to EVERYONE who has been a part of the
first year...especially the COWS.
|
13th
May
2000 |
First
meeting to negotiate and plan for the second ShakeAway shop
begin. You'll just have to join the free ShakeAway
Fan Club to be the first to hear what, where and when things may
be happening in a town near you... |
17th
July
2000 |
Get
the keys for a shop in the BarGate Centre,
Southampton! Work begins
to create a ShakeAway for the unsuspecting public of Hampshire. |
15th
August
2000 |
The
second ShakeAway opens! A whole new look and image. The first
MilkShake sold (Jelly Tots actually, for you trivia fans) brings a
smile to the lips of Southampton. ShakeAway has arrived. Let us
embrace you. Group hug, everyone, group hug.
|
16th
March
2001 |
"Pants
To Poverty" Comic Relief this year includes Fastest MilkShake
Drinker Competition in Southampton. Thousands raised in BarGate
Centre and many people leave with tummy aches and MilkShake-stained
anoraks.

|
5th
May
2001 |
Eccles
Cake MilkShake returns to the flavours board because Rob & Peter
like
it so much and they are in charge. More flavours continue to be added after long
stomach-churning tasting session which included a messy experiment
with Marmite.
|
7th
July
2001 |
The
first-ever public appearance of ShakeAway's very own super-hero...CupMan!
Bournemouth jaws drop as our MilkShake hunk strutted through the
Square. Women agree that compared to CupMan, Brad Pitt looks plain. 
|
3rd
July
2002 |
It
took us a while, but at last we opened ShakeAway III in Brighton!
Great welcome in this fab city and within 8 minutes of opening the
first ShakeAway Cup is taken down the road. We are proud and have a
big lump in our throats (hmm, must blend those MilkShakes a bit
more...)

|
25th
December
2002 |
ShakeAway's
Matriarch Old Cow, Madam Iris, broadcasts her first-ever Christmas
Speech at 3pm via e-mail.
|
11th
January
2003 |
The
First ShakeAway Fashion Show and Cup Supermodels reveal the Designer
Cups for this Spring's Collection (check them out
here).
|
24th
April
2003 |
Bath
time for ShakeAway as ShakeAway the Fourth opens! The people of Bath
are welcomed into the loving arms of the ShakeAway Shakettes.
|
5th
October
2003 |
Eccles
Cake MilkShake removed again from The ShakeAway Menu. Honestly, you
silly people, don't you know what's good for you? Peter and Rob in
rehab.
|
22nd
December
2003 |
Launch
of ShakeAway's
first Computer Game. Aim is to collect ShakeAway Cups on a Space
Hopper. Anyone who is old enough to remember Space Hoppers from the
first time around will probably not be quick enough to complete the
game.
|
27th
May
2004 |
All
is revealed... following the "B" tradition (B-Bournemouth,
B-BarGate, B-Brighton, B-Bath), ShakeAway Number Five will open in
B-Berkshire! Union Street, Reading will greet the next ShakeAway in
July 2004. Yippee!
|
5th
July
2004 |
ShakeAway
the 5th has its first day in Reading with much frenzy and
excitement! With ShakeAway's fame spreading there is a local
pre-opening excitement that results in the best-ever launch of a
ShakeAway Birth. Exhausted, Shakettes go to pub to celebrate. Mobile
rings - Solicitor is discussing the next shop. Owners Rob and Peter
faint.
|
13th
August
2004 |
Moving
up the alphabet from "B" to a "C"... announced
that ShakeAway The Sixth will open in Croydon in September!
Interviews for Cows begin (no, we don't mean the staff). Also the Athens Olympics start
today and the Olympic Committee adopt the ShakeAway Cup as their
official symbol (example photo on the Fashion
Page)
|
31st
August
2004 |
Organic
Soya MilkShakes introduced. Found a special herd of Soya Cows
practicing yoga in a remote field near the M3. They agree to donate
their Soya "Milk" and refer us to a breed of Eskimo Cows
who provide Soya Ice "Cream". So Dairy-Free MilkShakes
become available (until you choose to blend a Mars Bar into it, but
then that would sort of defeat the object).
|
19th
September
2004 |
"Now
We Are Six". "The Sixth Sense". "Let's Talk
About Six". ShakeAway Six opens in Croydon! First floor
of the WhitGift Centre creaks as crowds with London accents lose
their ShakeAway Virginity.
|
24th
October
2004 |
With
the paint still drying in Croydon, ShakeAway 7th is announced to the
Exclusive ShakeAway Fan Club. Kingston-Upon-Thames will open in
November. Town chosen after much research and demographic studies
but mainly because it sounds posh.
|
27th
November
2004 |
Kingston
(-Upon-Thames, not Jamaica) opens with a Big Bang! ShakeAway the
7th... Lucky Seven! Click for pics.
Hmmm, wonder what'll be happening in 2005? 2004 was certainly a busy
year with Reading, Croydon and Kingston opening over five months, so
we could do with a bit of a lie down.
|
July
24th
2005 |
Excitement
as Big Brother housemates Kemal, Saskia and Vanessa discuss
ShakeAway live on Channel Four ("please do not swear"),
deciding Oreo is best. Then they get evicted.

©
Endemol / Channel Four
|
10th
January
2006 |
ShakeAway
Reading and the Reading Fez Nightclub start a limited run of
"ShakeAway Bar" Tuesday Nights. After several pints, a
Mint Humbug and Vodka MilkShake at 1am is just what the doctor
ordered. Just hope it wasn't YOUR doctor that ordered it in that nightclub on a Tuesday
night.
|
24th
May
2006 |
World
Press release to announce ShakeAway Number Eight will open in Bristol. Some people scream with delight. Some people cry because
it's not in their town. Housing market boosted as people move to
Bristol.
|
1st
July
2006 |
ShakeAway
number eight opens in Brizzle (as the locals, all of whom are
very sexy, say). Changing name to Sh8Away considered silly.
But clever.
|
6th
August
2006 |
With
the paint not even dry in Bristol, a MySpace
site dedicated to ShakeAway leaks that ShakeAway 9 will be in OXFORD.
ShakeAway owners forced out of hotel in Beverley Hills, LA, to face
paparazzi and make public statement to confirm this is true.
|
30th
August
2006 |
The
University of MilkShakes opens in Oxford.
Ancient stables with beams and wooden columns converted to ShakeAway
Nine. Despite three hundred years passing, smell of wet straw and
damp horses lingers. Good squirt of Oust solves problem.
|
21st
January
2007 |
The
saddest of all days.
Ben, you will be missed and loved forever.
You were more popular and wonderful than you knew.
Dime Bar MilkShakes will always be yours.
We Love you. x x
|
28th
April
2007 |
ShakeAway
Southampton broke a World Record!
They made over 1,000 MilkShakes in one day, with the 1,000th
going to Tony. Not sure if the queue was 1000 people long or if Tony
arrived later in the day.
|
7th
October
2007 |
ShakeAway
Number Ten: The first ever Franchised Shop opens in Winchester
with record-breaking crowds. Franchisee Laura panics and momentarily
wishes she had taken a carpet-cleaning franchise instead.

Click here for Franchise Info if you're
clever and have got some dosh.
|
| 18th
October 2007 |
World
Premiere of ShakeAway The Movie (Part One) generates red
carpet treatment for Film Maker and Friend of ShakeAway.... Allan
(woo hoo!). Click
to view!
|
| Today |
You
look at this page... you're part of the ShakeAway history, and we
LOVE YOU!
|
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